USPP President Anatoliy Kinakh noted that Ukraine must implement European standards and economic reforms right now, without waiting for the end of the active phase of the war with the Russian aggressor, and that effective lobbying and new legislation are creating the conditions for this.

During an online seminar organized by the Ukrainian Union of Industrialists and Entrepreneurs (USPP) and the National Association of Lobbyists of Ukraine, USPP President Anatoliy Kinakh emphasized the importance of focusing not merely on Ukraine’s potential accession to the European Union, but on real changes in the economy, the protection of owners’ and investors’ rights, and improving citizens’ quality of life and society’s purchasing power. He stressed that plans for reconstruction and modernization should not be postponed until after the end of hostilities with the Russian aggressor—these processes must begin today, based on industrial and innovative principles.

The USPP President highlighted the work of the business union and the Anti-Crisis Headquarters for Economic Resilience under martial law in these areas, and also mentioned the efforts of the Council for the Reconstruction of Ukraine on the platform of the global organization of world leaders, Lives Amplified, where a portfolio of private investment projects is being prepared; in particular, which have already been presented at an international forum in Washington in the fall of 2025, the World Economic Forum in Davos in the winter of 2026, and elsewhere—as part of Ukraine’s integration into global economic processes. 

He paid special attention to the importance of lobbying as a mechanism for effective dialogue between business and government. Ukraine’s Law “On Lobbying” establishes the legal framework for transparent and responsible lobbying in Ukraine, which promotes the implementation of European standards and open influence on decision-making. Equally important are the efforts of lobbyists to promote Ukraine’s interests abroad—including its economic interests—as well as to build trust among partners and attract additional private investment.

As A. Kinakh noted, the memorandum signed between the USPP and the National Association of Lobbyists of Ukraine is specifically aimed at supporting such systemic changes—the promotion of European standards, the protection of business interests, and the development of human capital. Among the priorities are a modern industrial policy, support for entrepreneurship, the development of the middle class, job creation, and opportunities for small and medium-sized businesses.

Seminar participants also discussed the role of lobbying in implementing reforms, particularly the need to establish transparent mechanisms for interacting with government authorities and ensuring the accountability of those involved in this process, which is a key condition for Ukraine’s consistent European integration.